Wednesday, July 12, 2006

Advertising in Hell

There are some crafty, nefarious minds stalking the back streets and alleys behind Madison Avenue. A gold medal goes to whatever ad agency came up with the TV spots for HeadOnTM, a topical headache remedy that comes in something resembling a glue stick which you rub on your forehead. Here's the commercial's script as best I can remember it:
HeadOn! Apply directly to the forehead!
HeadOn! Apply directly to the forehead!
HeadOn! Apply directly to the forehead!
That's basically it. Not super creative, but it does accomplish its goal. By the end of the second repetition, I'm ready to run out a buy a package of HeadOnTM just to numb my brain from the trauma of watching the ad.

If that doesn't deserve a Clio, I don't know what does.
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