Friday, October 13, 2006

Army Big. Army Strong.

In 2001, the U.S. Army chose "An Army of One" as the baffling Gen-Y war cry for their recruiting division, supplanting "Be All You Can Be", which held sway for nearly 20 years prior.

Now, after dishing out $200 million of taxpayers' money to an ad agency, the Army has a new slogan to convince young people to sign up and get their asses blown off in Iraq: Army Strong.

I guess $200 mil. just doesn't buy what it used to. Maybe some of the money was used to translate the slogan into caveman-speak, though. That can't be cheap.

Notice how the slogans are getting simpler and simpler. First five words, then four—and now a pithy two. The grammatically incorrect "Army Strong" is solidly in keeping with the military's decision to lower standards for new recruits. It will undoubtedly appeal to semi-literate high school dropouts like Steven Green, who is charged with raping an Iraqi girl and murdering her family. For fun.

I get the feeling this is really going to help us win some hearts and minds.
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