Army Big. Army Strong.
Now, after dishing out $200 million of taxpayers' money to an ad agency, the Army has a new slogan to convince young people to sign up and get their asses blown off in Iraq: Army Strong.
I guess $200 mil. just doesn't buy what it used to. Maybe some of the money was used to translate the slogan into caveman-speak, though. That can't be cheap.
Notice how the slogans are getting simpler and simpler. First five words, then four—and now a pithy two. The grammatically incorrect "Army Strong" is solidly in keeping with the military's decision to lower standards for new recruits. It will undoubtedly appeal to semi-literate high school dropouts like Steven Green, who is charged with raping an Iraqi girl and murdering her family. For fun.
I get the feeling this is really going to help us win some hearts and minds.