Wednesday, October 04, 2006

Driven to Distraction

I was thumbing through the Wall St. Journal today (I swear, I only read it for the pictures) when I saw this Toyota ad:



I don't know why it caught my eye—probably because there's something in the depths of my soul that makes it impossible for me to avoid looking at billboards. I looked at the ad again and something struck me: Toyota is trumpeting the dangers of driver distraction with a giant, text-heavy billboard. Exactly the kind of billboard that makes people like me take their eyes off the road and endanger the lives of everyone around.

Perhaps Toyota should take this idea back to the drawing board. I even have a suggestion for a new concept:
HeadOn! The Kind of Crash You'll Have if You Don't Pay Attention
HeadOn! The Kind of Crash You'll Have if You Don't Pay Attention
HeadOn! The Kind of Crash You'll Have if You Don't Pay Attention
That one's free of charge, Toyota.
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